In this year we continue to inspire the international funeral industry. This is the second time we have been chosen the media partner of the TANEXPO funeral fair in Bologna, which is why this issue is bilingual.
In this issue we focus our attention on grief. We would like to introduce you to a new profession on the Polish market – a grief counselor, who can add a new quality to the standard offerings of funeral homes. We also describe a new model of gief to help you better understand the customer of the funeral home and draw your attention to a new business model based on generating profits from providing a personal service that is individually tailored to your customers rather than from the sale of products.
Many of the articles in this issue were inspired by last year's Funeral Forum. We are pleased to see that successive editions of these workshops generate a growing hunger for practical knowledge. The section on FUNERAL MARKETING talks about Google Ad as well as practical and surprising branded merchandise.
We believe that this will be an inspiring read for you.